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One:Ten Launches Web Site for Ave Maria Press

By Sean Connolly

Top row, from left: David Salmon, President of One:Ten, Lead Developer Jeremy Osterhouse, Graphic Designer Jennifer Kenning. Bottom row: Programmer Collin Anderson, Project Manager Laura Ficker and Front End Developer Lisa Ficker.

One:Ten Communications launched its new web site for Ave Maria Press ( on January 26. One:Ten ( built the site to provide a powerful Internet presence for Ave Maria at a time when technology is rapidly changing the publishing world.

Ave Maria president Tom Grady says the new site advances his company’s efforts to sell more books online and to promote online supplements for their books. The press sold 900,000 books in 2010, including Catholic high school religion textbooks, books on spirituality, resources for parish ministry and, increasingly, e-books and other digital content. Ave Maria is a 144-year-old Catholic publishing house founded by the Congregation of Holy Cross and  located in Notre Dame, Indiana.

“Ave Maria came to us at a time when both publishing and education are standing at a crossroads because of the Internet,” says David Salmon (South Bend), One:Ten’s president. “This new web site puts them in a strong position to serve their current market and to benefit from future Internet-driven changes. We’re very grateful that they entrusted us with the creation of this important component of their business, and we look forward to expanding our partnership.”

One:Ten, based in South Bend, is the division of the LaSalle Company that builds web sites for businesses and specializes in serving the needs of publishers. The company has grown to 10 employees since its founding in 2006.

“One:Ten did more for us than we thought was possible,” Mr. Grady says. “I can’t imagine a more hardworking, creative, diligent and above all patient group of people.”

The new Ave Maria home page includes a carousel of moving book images, a banner with rotating ads, and news on company products, but the biggest innovation lies behind the scenes. One:Ten’s lead developer Jeremy Osterhouse designed features that give Ave Maria control over every aspect of their home page. Ave Maria employees can edit text and swap product information in and out of the page, and they have the power to alter the layout. The banner, carousel and other design elements can all be rearranged with a few mouse clicks.

“We wanted to be able to redesign the home page every day if we wanted to,” Mr. Grady says. “We wanted the look and feel of a daily newspaper.”

Click on a book image, and the site takes you to its product page. Alongside information about author, title and price are links to YouTube videos and interviews with authors, sneak peeks inside the book, related links and easy ways to spread the word about the book on social networks such as Facebook and Twitter.

Ave Maria provides students and teachers with free online supplements for many of its textbooks: classroom handouts, crossword puzzles, quizzes, PowerPoint presentations, even sample tests. “These resources are important to teachers and to our business,” says Mr. Grady. “We wanted them to be available in an attractive and clear way. One:Ten did that for us.”

Another key feature: when customers order books, the site can help determine what type of customers they are (parish, individual buyer, bookstore, etc.) and offer volume discounts and other special prices accordingly. This streamlines the ordering process, says Mr. Grady.

He adds that one of the major reasons he hired One:Ten was their roots in the religious education market as part of the LaSalle Company and their background as a Christian company. “It was terrific to work with a group of people who already understand our mission. We didn’t have to instruct them in what a Catholic high school is all about, what a parish is all about, what our books are all about. Many times, after they left our meetings, we would shake our heads in relief and talk about how glad we were to be working with them.”

One:Ten computer programmer Collin Anderson (South Bend) says the feeling was mutual: “One highlight for me was building a web site for another Christian business, knowing that we were moving the kingdom of God forward together.”

Project manager Laura Ficker (South Bend) adds that she appreciated the hard work, patience and thoroughness of the Ave Maria staff. “They were a perfect fit for working with us,” she says.


  1. Jim Schenkel says:

    This is truly an exciting story. I believe the work done with Ave Maria will continue to bear fruit in may ways. One-ten now has the hands-on experience to do similar things for other companies. Their portfolio is growing.

  2. Paul and Jeanne DeCelles says:

    Outstanding on all accounts! Thanks for the good news.

  3. Chris Ubanski says:

    Well done! Keep on advancing the Kingdom.
    Chris Urbanski

  4. Charlie Fraga says:

    Way to go, One:Ten....As a collegue in the direct marketing business I can surely appreciate the hard work and labor-intensive attention to detail that goes into such a complex project. The response of your client will go a long way (hopefully) in your development of even further business along these same lines with similar customers. I'm sure you will look back on this experience as a key piece of the much larger "puzzle" that God has in mind for your exciting venture into the business world....not to mention in the building of his Kingdom on earth! We have found over 25 years that working with Christian non-profits is a real joy and good fit for our People of Praise vision of the world. Onward in Christ!

  5. John Boughton says:

    Brothers and sisters, it does me good to hear this, to see some of the detail and the mutual esteem. We have been working with Ave Maria Press for at least 40 years. They published several of the early works on Catholic charismatic renewal: Pentecostal Movement in the Catholic Church, Unless the Lord Build the House, Threshold of God's Promise, Healing. When Healing was first published they delivered 3000 copies hot off the press to our conference bookstore at Notre Dame, then their warehouse manager came to work on Saturday to deliver 1000 more, then later in the day another 1000! May God move in a big way now, too!

  6. Carol Govek says:

    Congratulations, One Ten!

    Your accomplishment gives strong witness to such effective results attained through sharing gifts of your mind, body, spirit, faith, love and commitment to Jesus Christ! Thank you for ministering with the grace of a Spirit-filled christian.

  7. Linda Coney says:

    This is so exciting and a wonderful witness to the work of the Spirit and you together.

  8. Linda Finke says:

    I am so very proud of all of you!

  9. Bruce Wansart says:

    With every breath we take, with ever move we make.
    Bring on the kingdom!

    Bruce Wansart

  10. eileen horan says:

    Very exciting to hear how the Lord is using One:Ten to expand the Kingdom! I am so blessed and proud of all of you! Keep up the fine work.

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